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Rapid Growth Strategies: Harnessing Fractional CMOs for Business

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About the Episode

In this episode of And In Heels, we talk about the impact a fractional CMO (short for Chief Marketing Officer) can have on a company’s marketing initiatives and overall growth.

Fractional CMOs are a role growing in popularity throughout the business world. You may have even heard of them – but what are they? What do they do? And do you need this role for your company? 

A fractional CMO is a part-time executive who provides high-level marketing expertise and strategic guidance to businesses. A business who hires a fractional CMO can expect faster results, improved marketing performance, and overall growth for a company.

Ask yourself these questions:

  • Do you have an aligned marketing and sales process?
  • Are you experiencing any marketing and sales challenges?
  • Is your company lacking marketing leadership or strategic marketing experience?
  • Are you looking to scale or explore new markets?
  • Are you seeking expert-level support on a project?

If you answered ‘Yes’ then a fractional CMO can be a game-changer when it comes to leveling up your marketing and sales efforts quickly and cost-efficiently.

Interested in learning more? In this episode you’ll learn:

  • Which businesses/industries benefit most from a fractional CMO
  • Typical services a fractional CMO provides
  • Business benefits of hiring a fractional CMO


As the Founder and CEO of Forecast Sunny, Kelly offers fractional CMO services to businesses in need of marketing leadership. Listen to Kelly share how she helped a manufacturing company fill their pipeline by over $6M in the first year by creating a strategy across marketing and sales that increased brand awareness, consumer engagement, and ultimately sales.

Wondering how a fractional CMO could benefit your business? Let’s dive into this topic!