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Turning Setbacks into Success:
The Path to Postural Expertise

with Dr. Krista Burns, Dual Doctorate, Founder of American Posture Institute

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Dr. Krista Burns

Founder of American Posture Institute

Meet Dr. Krista Burns, Dual Doctorate, Founder of American Posture Institute

In this episode of And In Heels, Dr. Krista Burns shared her incredible journey of specialization and the importance of finding your unique expert position. 

When listening to Heidi’s story, she talks about: 

  • Defining your unique expert position and going all in on one thing can open doors setting you apart from the competition.
  • Leaning into discomfort and using it as a sign that there is a next level for you.
  • Practicing good posture to improve focus and brain function.


Dr. Krista Burns began her journey with a dream of becoming an Olympic athlete. She dedicated her life to training as a mogul skier, but her dreams were shattered when she suffered a spinal injury. This setback led her to a new mission: helping others overcome back pain so they would never have to miss out on their dreams. Driven by her own experience, she became a Doctor of Chiropractic and focused on postural correction.

One of the key lessons Dr. Krista Burns learned on her journey was the power of specialization. She realized that by focusing on one specific area, she could become the best in her field and guarantee results for her patients. This shift from being a generalist to a specialist allowed her to stand out in a crowded marketplace and attract more clients. 

Many entrepreneurs fear that by specializing, they will lose potential clients who need other services. However, Dr. Krista Burns encourages entrepreneurs to embrace their unique expert position and not be afraid to let go of other offerings. By focusing on one thing and becoming the best at it, entrepreneurs can raise their value and differentiate themselves from the competition.

Don’t miss out on this episode that could reshape your entrepreneurial journey. Tune in for a masterclass in specialization and unlocking your full potential.